Earlier we talked about how Meta divides users into SBGs (small or medium-sized business) and on GBG (big business)
What category you fall under will determine the quality of support and the options available to help you with your issues.
Meta has recently added another rule.
SBG clients are now divided into two categories: high value advertisers (HiVA) and low value advertisers (non-HiVA).
Advertisers with high value will receive special treatment when receiving assistance from both support and other internal Meta departments than advertisers with low value. HiVA high value advertisers are divided into three categories: Platinum, Gold, Silver. The category is established by the level of advertising expenditures and compliance with current advertising rules.
HiVA advertisers have relatively large ad spend from $10,000 – $15,000 per month.
If you spend $10,000 or more per month for 3 months in a row, Meta will offer you an account manager and you become a GBG client.
Advertisers with low cost (non-HiVA) are also divided into Bronze, GSI, Unknown.
Clients with non-HiVA status have lower advertising costs, or systematically violate advertising rules.
For non-HiVA advertisers, support is limited to referrals to the Help Center and self forms.