Rules for using Facebook brands in ads

257 9 months ago от Manager Meta
Pravila ispol zovaniya brendov Facebook v ob yavleniyah 1
Rules for using Facebook brands in ads 2

More and more often in Ad Library there are ads that link to a landing page with a Facebook page design. What you should consider if you design your creative in the same way, with Facebook branding

▶️ Best consumables for running ads in Fb.◀️

❌ Prohibited:

Use the word “Facebook” in a different size and style than the surrounding text.
Use the Facebook trademark in the plural, as a verb, or shorten it to the abbreviation “FB”
Use “f” logos or other Facebook logos instead of the word “Facebook” in ad text
Capitalize the word “Facebook” unless it is used in a web address.

✅ Authorized:

Mention Facebook or Instagram to indicate that the ad directs the user to content on those platforms (e.g. Pages, groups, events, or sites that use Facebook login).

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