Instagram has become one of the most popular social networks in the world, reaching over 1 billion monthly active users. With such a large user base, it is not surprising that many business companies have turned to Instagram to promote their products and services. One of the most effective ways to promote products on Instagram is through affiliate marketing or traffic arbitrage.
Instagram traffic arbitrage allows you to create highly specialized accounts and promote relevant products for your audience. For example, if you like fitness, you can create an Instagram account dedicated to fitness and promote sportswear or supplements through affiliate links. This way, you can attract like-minded people and create a community around your content, which makes it easier to earn a percentage of sales because users will trust your account and your recommendations.
Preparing your account for promotional activities
Before you can start promoting products on Instagram, you need to increase your number of followers. You can’t start promoting effectively with an empty profile without followers. Potential customers need to understand right away who you are, what you offer, and what the advantage of your offer is. Here are some tips for preparing your Instagram account for promotional activity:
- Use a simple logo or photo as a page avatar;
- Give your profile a name that’s relevant to your business, not just a bunch of characters;
- Add a brief account description that explains what your business specializes in and what makes it unique;
- Add a link to your website or other resource showcasing your business or project;
- Use quick answers to answer possible customer questions: prices, how to find you, working and delivery conditions, and more.
Once you have real followers, you can start promoting products and services through an affiliate link. Here are some tips for promoting products on Instagram:
- Find products that fit your niche;
- Use only high quality photos and videos to demonstrate products or services;
- Form a clear call to action, such as “Swipe up to buy now;
- Use hashtags and geotags to increase your reach.
Choosing an affiliate network and an offerer
Choosing the right affiliate network and the right affiliate for promotion is an important step in the beginning of arbitrage traffic, especially on Instagram. An affiliate network can have a significant impact on your success, and your earnings depend on the right offer. So how do you find exactly what you need?
The first step is to find affiliate networks related to your niche. That is, you need to find affiliate networks that specialize in offers that match the interests of your subscribers. For example, if your niche is fitness, you need to look for affiliate networks with affiliate networks that offer fitness equipment, nutritional supplements, or sportswear.
After making a list of potential affiliate networks, it’s important to evaluate them based on certain criteria. One important factor is the payout percentage, that is, how much money you will earn for each sale through your unique link. It’s also important to look at the conversion rate of the offer, which is the percentage of customers who bought the product after clicking on your link.
Another important factor is the quality of the product itself. You should not promote something that is not of high quality or does not fit your values as an influencer. Take the time to research the company and their products before you start working with their offers.
Once you’ve narrowed down your list of potential affiliate networks, it’s time to apply for a partnership! Some affiliates and affiliate providers ask for an application process that includes filling out a form and providing information about yourself and your Instagram account. Be sure to emphasize exactly why you’re the right fit for them, as well as how you plan to promote their affiliates.
ReeHow to attract subscribers to Instagram through Reels
At the end of July 2022, Instagram developers said,that almost all new videos posted by users on Instagram automatically become Reels videoss and can be recommended to users on a special page.
Instagram is no longer just a social network for photos; it is also a video platform for short videos, called Reels or Rils. As a result, the question of how to promote Instagram from scratch is now increasingly being asked to use this promotion format. The social network is actively promoting Reels videos, and Instagram marketing has changed thanks to short videos. Videos in recommendations are now primarily shown to external audiences, not just account subscribers. Previously, it was almost impossible to get additional coverage without advertising.
How to promote an Instagram account through Reels
Publish only unique content that hasn’t been on Instagram before;
Learn all the rules and guidelines of the social network: you may be temporarily or permanently blocked for non-compliance;
Promote Instagram* with an open account. Otherwise, only your followers will see your videos;
Use themed hashtags under videos, which work on the same principle as hashtags in posts (see the following paragraphs for details);
Publish new videos regularly. This is important not for users, but for social network algorithms that quickly “forget” inactive authors. But don’t overdo it: publish no more than two videos a day and three or four a week.
Важно: не удаляйте ролики, которые не набрали большого охвата. Иногда эти видео «выстреливают» через некоторое время и могут принести хорошие результаты.
Quite often, an Instagram account grows slowly, especially in such a highly competitive market as social media marketing. Affiliate marketing or traffic arbitrage in Instagram is one of the effective ways to promote completely different products and services. By gaining a large audience, using high quality photos and videos, and showing sincerity and creativity in your promotional offers, you can effectively grow your business on Instagram.
And remember, you should only promote offers that you really believe in! Don’t neglect to find the right affiliate network that fits your niche. With the right strategy and approach, success on Instagram will not make you wait long. So, what are you waiting for? Get into action right now and see the results for yourself!