Hello, everyone, this is Creative 🙂
In these difficult times, when it’s stormy and generally difficult to keep any kind of bar of stability in launches, the one who creates an advantage at the level of creatives and lends survives. Something that 100% can be qualitatively influenced. If good times convert and a picture of unusual fruit, today you have to push harder if you want results.
🟢 So, the formula of IWC, especially suitable for beginners, but can also refresh the view of creating a creo in experienced arbitrageurs.
Let’s go!
Implement the formula of EWC (perfect hardcore creativity)
In my experience as a creativist, the formula works without fail in almost all verticals and yields excellent results. It consists of only three steps:
The first is to imagine that there are no moderation rules. You can run anything you want. If you know at least a little bit about your offer and understand the pains of your target audience, it’s not hard for you to immediately visualize in your head what the ideal hardcore creative would look like in your case. I’ll take the simplest possible cartoon example of weight loss:
Obviously, nothing more convertible and timeless than the “Before” and “After” approach has not yet been invented by mankind. If you pay attention, you’ll notice that almost 90% of weight-loss creatives, be they pictures or videos, play up this approach in one way or another.
The second stage: Back to reality. Highlight and write out all the main trigger elements on the creative. If you’re not a complete beginner, you’ll find them easily. In our case: naked bodies on the left and right; 2 bold red arrows; hard trigger text (unreasonable expectations); a picture of a pill jar (probably used a million times); the words “before” and “after” themselves;
And now, having broken down our perfect hardcore creativity into its component parts, we move on seamlessly to…
Этап номер три: successively replace each element with a less triggering one, but still retaining the meaning and idea. Your task is not to completely redo the creative, but to keep its overall message and visuals – to soften the angles for successful moderation and spandex above $2.
We get it:
Here we removed elements of nudity, the obvious Do-Post pattern, softened the text, triggered arrows, and the mangled can of capsules. But nevertheless, we kept the whole sense and the original idea, the rigidity and straightforwardness of the approach.
For softening texts, I can give you a simple tip: take your hard text, enter it into ChatGPT and just directly ask to make 10 lighter options to pass moderation. You pick the one you like!
Once again, I want to emphasize that I’ve made this example as simple as possible, on my knees, so that you can understand the mechanics of creating the perfect stiff creative. This formula works great with video. With financial, gut verticals and more. I now do 90% of the videos, as they are the ones that give the maximum CAV (conversion/apruv/redemption) and make me happy with the results.
My last piece of advice to you: Don’t spare resources (money/time) on quality consumables and tough, cool creatives. One cool video-creative can pay back the effort/resources spent on it thousands, if not tens of thousands, of times over. I’ll talk about this with specific examples in the following articles.
You can learn how to make your own creos by getting your hands on them, or you can go to a creative person who knows their job
🟢 For example, to me: https://t.me/vibeverse
The story that I run a picture with a pretty girl and a leaf in the background (weight loss) and it will convert – now no longer works.
Good bays!
